Privacy Policy

Last updated: July 29, 2024

Introduction

This document referred to as the ‘Privacy Policy’ provides information on the collection, use, and sharing (collectively referred to ‘processing’ or ‘process’) as of personal information by SyMetric in connection with the use of websites, web applications, mobile applications, and social media pages that link to this Privacy Policy, an Individual’s interactions with SyMetric during in-person meetings or at SyMetric events, and in the context of other offline sales and marketing activities. This Privacy Policy also explains the privacy rights one may have in relation to these processing activities.

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As used in this Privacy Policy, ‘personal information’ or ‘personal data’ means information that relates to an identified individual or to an identifiable individual. For example, this could include among other things like names, addresses, email addresses, business contact details, or information gathered through the interactions with us via our websites or at events. Personal information is also referred to as ‘information about an Individual.

Scope of this Privacy Policy

This Privacy Policy applies to the processing of personal information by SyMetric of:

• Individual(s) who are visitors and users of the various SyMetric sites, including our website on symetricsystems.com, web or mobile software applications and our social media pages that link to this Privacy Policy (collectively referred to as the sites);
• Attendees of SyMetric events, such as Conferences, or SyMetric-sponsored events;
• Customers and prospective customers and their representatives;
• Subscribers to SyMetric newsletters; and
• Suppliers and business partners and their representatives.

When interacting with our websites, one also has the ability to link or connect with non-SyMetric websites, services, social networks, applications, or other features. Enabling these features will lead to other parties than SyMetric processing information about the User. SyMetric does not have any control over these features of other parties. We encourage one to review the privacy policies of these parties before using these features.

Responsibility and Information Collection

SyMetric is responsible for processing the personal information of the User described in this Privacy Policy. SyMetric can process information about the Individual(s) collected both offline and online. Offline information about Individual(s) originates from our interactions with the Individual(s) during in-person meetings or at SyMetric events, conferences, workshops or gatherings;

Online information about Individual(s) originates from Individual(s) activities on our sites, for example, in relation to their SyMetric accounts, (pre-)sales inquiries or subscriptions to our newsletters, or from their interactions with SyMetric via electronic communication tools such as email or telephone. Information about Individual(s) may also be provided by third-party sources, such as data aggregators who may not have a relationship with them. Online information about Individual(s) may also originate from the use of cookies and similar technologies (for example, pixel tags and device identifiers) on our sites or sites of third parties.

Types of Personal Information We Process:

• name and physical address, email addresses, and telephone numbers;
• demographic attributes, when tied to personal information that identifies Individual(s);
• photographs and testimonials;
• transactional data, including products and services, ordered;
• company data such as the name, size and location of the company Individual(s) work for and Individual’s role within the company;
• data from surveys and publicly available information, such as social media posts;
• unique IDs such as Individual(s) mobile device identifier or cookie ID on Individual(s) browser;
• IP address and information that may be derived from IP address, such as geographic location;
• information about a device the Individual uses, such as browser, device type, operating system, the presence or use of “apps”, screen resolution, and the preferred language; and
• behavioral data of the internet-connected computer or device Individual(s) use when interacting with the sites, such as advertisements clicked or viewed, sites and content areas, date and time of activities or the web search used to locate and navigate to a site;

Please note that SyMetric does not control the content that Individual(s) may post to SyMetric Communities forums or social networks; in some cases, pixel such content may be publicly available on the Internet. Individual(s) should carefully consider whether they wish to submit personal information to these forums or social networks and whether they wish to make their profile available to other users, and the Individual(s) should tailor any content which they may submit accordingly.

Why and How We Use Your Personal Information

We may use personal information for the following business purposes:

• To communicate and respond to Individual(s) requests and inquiries to SyMetric;
• To deliver functionality on our sites and for their technical and functional management;
• To engage in transactions with customers, suppliers and business partners and to process orders for SyMetric products and services;
• To analyze, develop, improve and optimize the use, function and performance of our sites and products and services;
• To manage the security of our sites, networks, and systems; and
• To comply with applicable laws and regulations and to operate our business.

We may use personal information for the following commercial purposes:

• To administer subscriptions of SyMetric newsletters; and
• To market our products and services or related products and services, and to tailor our marketing and sales activities to Individual(s) or Individual’s company’s interests.

Retention of Personal Information

SyMetric maintains personal information for the following retention periods:

• Information about the Individual(s) we collect to engage in transactions with our customers, suppliers and business partners, and to process purchases of our products and services, will be retained for the duration of the transaction or services period, or longer as necessary for record retention and legal compliance purposes.
• If individual(s) have registered for a SyMetric account, their account information will be retained for as long as they maintain an active account.
• Contact information such as Individual(s) email address or phone number collected online on our sites or offline from our interactions with them at SyMetric events and conferences, and used for direct marketing and sales activities will be retained for as long as we have an active (customer) relationship with the Individual(s). We treat them as an active contact if (i) they have interacted with SyMetric or updated their contact details and preferences in the past 36 months; and (ii) Individual(s) have not made a deletion request.
• Personal information needed to retain Individual(s) opt-out preferences is retained for 10 years (or longer as necessary to comply with applicable law).

Security of Your Personal Information

SyMetric has implemented appropriate technical, physical and organizational measures designed to protect personal information against accidental or unlawful destruction or accidental loss, damage, alteration, unauthorized disclosure or access, as well as all other forms of unlawful processing.

Your Privacy Rights

We provide multiple choices in respect of the information we process about Individual(s):

• Opt-out: Individual(s) may withdraw consent which they have previously provided for the processing of information about them, including for email marketing by SyMetric.
• Delete: Individual(s) can ask us to erase or delete all or some of the information about them.
• Change or correct: Individual(s) can edit some of the information about them by updating their accounts. Individual(s) can also ask us to change, update or fix information about them in certain cases, particularly if it is inaccurate.
• Object to, or limit or restrict use: Individual(s) can ask us to stop using all or some of the information about them (for example, if we have no legal right to keep using it) or to limit our use of it (for example, if the information about them is inaccurate).
• Right to access and/or have information provided: Individual(s) can also ask us for a copy of information about them and can ask for a copy of information about them to be provided in machine-readable form if they reside in the EU or other jurisdiction that provides them this right as a matter of law.

Contact Information

SyMetric has defined an Information Security and Privacy Officer. If Individual(s) believe their personal information has been used in a way that is not consistent with the Privacy Policy or their choices, or if they have further questions, comments or suggestions related to this Privacy Policy, they can contact the Information Security and Privacy Officer by written inquiries to:

Dispute Resolution

If individual(s) have any complaints regarding our compliance with this Privacy Policy, they are requested to contact us first. We will investigate and attempt to resolve complaints and disputes regarding the use and disclosure of personal information in accordance with this Privacy Policy and in accordance with applicable law.